The drive was promoted as a centennial commemoration of the earlier Chisholm Trail drives. To draw attention to the Longhorn and its new association, in 1966, Schreiner organized a cattle drive of Longhorn steers from San Antonio, Texas to Dodge City, Kansas. The YO herd was the first cattle registered with the association. In 1964, Schreiner founded the Texas Longhorn Breeders Association of America. Schreiner purchased five heifers and one bull calf for $75 each from the Wichita Mountains Wildlife Refuge near Lawton. In 1957, Charles Schreiner III began creating a Longhorn herd on his ranch, the Y O, in Mountain Home, Texas, as a tribute to the ranching legacy of his grandfather, Captain Charles Armand Schreiner, and the Longhorns he ran on his ranches. The Longhorns were cared for largely as curiosities, but the stock's longevity, resistance to disease, and ability to thrive on marginal pastures resulted in a revival of the breed as beef stock and for their link to Texas history. Frank Dobie and others gathered small herds to keep in Texas state parks. The animal's image became commonly associated with the school's sports teams, known as the Texas Longhorns. The breed also received significant attention after a Texas Longhorn named " Bevo" was adopted as the mascot of The University of Texas at Austin in 1917. They collected a small herd of stock to breed on the Wichita Mountains Wildlife Refuge in Lawton, Oklahoma. The Texas Longhorn stock slowly dwindled, but in 1927, the breed was saved from near extinction by enthusiasts from the United States Forest Service. Riding a Texas Longhorn on Padre Island, Texas Over several generations, descendants of these cattle developed to have high feed- and drought-stress tolerances and other "hardy" characteristics that have given Longhorns their reputation as livestock. Eventually, some cattle escaped or were turned loose on the open range, where they remained mostly feral for the next two centuries. The Spaniards reached the area that became known as "Texas" near the end of the 17th century. Over the next two centuries, the Spaniards used the cattle in Mexico and gradually moved them north to accompany their expanding settlements.
The first cattle were landed in 1493 on the Caribbean island of La Isla Española (now known as Hispaniola) to provide food for the colonists. The Texas Longhorn derives from cattle brought to the Americas by Spanish conquistadores from the time of the Second Voyage of Christopher Columbus until about 1512. : 343 History A Texas Longhorn in Alvin, Texas A Texas Longhorn in Fort Worth, Texas In the twenty-first century it is considered part of the cultural heritage of Texas.
In some 40% of the cattle it is some shade of red, often a light red the only shade of red not seen is the deep color typical of the Hereford. For hundreds of years the cattle lived a semi-feral existence on the rangelands they have a higher tolerance of heat and drought than most European breeds. It derives from cattle brought from the Iberian Peninsula to the Americas by Spanish conquistadores from the time of the Second Voyage of Christopher Columbus until about 1512.
The Texas Longhorn is an American breed of beef cattle, characterized by its long horns, which can span more than 8 ft (2.4 m) from tip to tip.
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